Justin Bieber adds to his resume another collaboration with a prestigious brand.
Justin Bieber becomes the new face of Balenciaga and announces the arrival of the collection of the French fashion house for the fall of 2021.
The first photos from Justin Bieber's participation in the new Balenciaga campaign were revealed via Instagram and Twitter.
The 27-year-old singer appears wearing an oversized black leather jacket, white blouse and black jumpsuit and the latest sneakers from Balenciaga's collaboration with Asics.
Justin Bieber completes his look by holding the new approach to the "City" bag of the house, one of the most sought after models of the 2000s.
The campaign also features 68-year-old French actress Isabelle Huppert, representing with her elegant charm the classic French values of Balenciaga.
Also participating are Awar Adhiero Odhiang, Anania Orgeas, Isabelle Weldon Herouard, Minttu Vesala, Litay Marcus, Angel aka Emmanuel Culkin Mugisha, Abdou Diop, Taishi Suzuki, Hans Schmidt and Eliza Douglas.
Every look in the campaign consists of basic styles that have been transferred from the past and have remained essential for Balenciaga DNA.
The campaign was filmed by American photographer and director Katy Grannan in an empty garage in Los Angeles.
Justin Bieber has collaborated with many prestigious brands in recent years, such as the most notable with Calvin Klein and Crocs, while the pop star has released his own fashion line, called "Drew House".
