Puma aims to inspire women worldwide in 2021.
In this climate, the sportswear company presented the new "She Moves Us" campaign led by Dua Lipa. As part of the campaign, various discussions, videos and interviews with Puma women ambassadors are expected to be published during 2021.
In a video released, Dua Lipa poses with shiny Puma ensembles as she plays her Grammy-winning collaboration with Silk City (Diplo and Mark Ronson) on the song "Electricity".
The same video also features dynamic women such as Winnie Harlow, Cara Delevingne, Skylar Diggins-Smith, June Ambrose, Lauren London, Nicole McLaughlin, Bethany C. Meyers and others.
The "She Moves Us" campaign hopes to inspire through Puma's partnership with "Women Win", a global women's fund that uses sports to promote gender equality.
The campaign will also tell the stories of each of the Puma ambassadors, revealing how they were inspired to become the women they are today, the women who helped them, how they overcame difficulties and how they succeeded in their respective fields.
"Sharing success stories is part of changing the story, especially in areas such as sports and entertainment that tend to enhance men's achievements," says Dua Lipa.
"Women are already doing well and celebrating that their achievements are exciting and empowering. It also encourages those moving upwards to aim at the stars. That's why I'm so grateful to Puma for including me in the "She Moves Us" campaign. "Now let us show the world what we can do!", The pop star emphasizes.
