Adele will perform 24 shows in Las Vegas in 2022 - Tickets sold out just hours after they went on sale
Adele earned more than $ 50 million from ticket sales for its upcoming appearances at the Colosseum at Caesars Palace in Las Vegas, setting a record average sales of $ 2.2 million per concert, according to Billboard estimates.
The record average was reached by taking advantage of the massive demand for the small number of tickets available - around 100,000 in total - for Adele's 4,200-seat theater.
It took about six hours to sell out the 100,000 tickets after the pre-sale went on sale on Wednesday, December 8 through the Ticketmaster Verified Fans platform, which required fans to sign up in advance and wait in a digital queue to purchase for one of the 24 shows that Adele will perform from January 21 to April 16, 2022, every Friday and Saturday.
When it was their turn, interested buyers were taken to a payment page, where many saw the ticket price for the first time.
Tickets for the concerts started at $ 860 each (including Ticketmaster's 27% to 32% service charge) for the front of the Colosseum at Caesars Palace and $ 600 for the front balcony.
A small $ 85 ticket was also available for each concert, according to Ticketmaster, and a few dozen seats in the band's first three rows - about 1% of all tickets - were priced at more than $ 5,000 per ticket under the platinum program. Ticketmaster positions.
Platinum tickets are priced according to demand, which means that buyers pay Ticketmaster and the artist the "street value" of the tickets, that is, what the first series tickets would cost on ticket resale sites and serve as a means of recording part of the value of the surcharge for the artist.
Adele - One Night Only
Each concert grossed about $ 600,000 in venue for the venue and Ticketmaster, an impressive number compared to the proceeds of the first Las Vegas artists' performances.
The two Celine Dion shows in Las Vegas, "A New Day" (2003-2007) and "Celine" (2011-2019), recorded the highest and second highest earnings of all time in Las Vegas, respectively, scoring overall sales of $ 630.6 million.
Average ticket sales for each of Celine Dion's "New Day" concerts were $ 539,000 and $ 654,000 for "Celine".
Elton John averaged $ 673,000 in ticket sales for the 2004-2009 "Red Piano" show, while Britney Spears averaged $ 555,000 for "Piece of Me," which ran from 2013. -2017.
More recently, artists such as Bruno Mars and Lady Gaga have skyrocketed their performances in Las Vegas, and fans, many of whom have not been able to attend concerts since early 2020, have happily bought tickets.
Bruno Mars averaged $ 1.6 million in ticket sales for his twelve appearances in Las Vegas, his next ten appearances in December at the Park Theater, and two appearances at The Theater at MGM. National Harbor "in early August, while Lady Gaga had an average of $ 1.5 million per concert for the show" Enigma "she presented at the" Park Theater "in 2019.
While some fans took to Twitter to express their outrage over Adele's ticket prices, the sale seemed to be going smoothly without major disruptions. The pre-sale was originally scheduled to start on Tuesday, December 7, but a shutdown of the Amazon server resulted in a one-day delay, according to Billboard.
