French Montana scolds in the video of "I Don't Really Care" many moments of pop culture and more.
Ready to conquer the fall, French Montana announces that his fourth full-length album will be titled "They Got Amnesia" and will be released on November 12 by Bad Boy Entertainment / Epic Records / Sony Music.
In addition, the rapper presents a new single entitled "I Don't Really Care" in which he confronts his critics head on and raises the bar.
"I Don't Really Care" stands out as a classic Coke Boys track, produced by Boi-1da and Lil CC. The French Montana relies on this irresistible groove with boastings such as "I'm the biggest bad boy since Wallace" and "I'm the guy with the sauce, boy" before announcing, without lacking arrogance and wit, that " I Don't Really Care ».
It is a statement that paves the way for the album "They Got Amnesia" with a click.
French Montana co-directed the music video for "I Don't Really Care" with Edgar Esteves. The video contains a number of clever references to moments that have occupied the media with names such as Childish Gambino, The Weeknd, Eminem's "Lose Yourself", Cardi B, various politicians, and also deals with the previous relationships of French Montana and his own public persona, wreaking havoc on pop culture
The video starts from the top of New York's iconic Empire State Building in a suspenseful moment to remind how seductive French Montana is. Appearing with him is Diddy, founder of Bad Boy Entertainment.
"They Got Amnesia" is the most compact and powerful French Montana album to date. The 36-year-old rapper embraces his roots to show the verbal dexterity and unpredictable flows that made him a star of the hip-hop scene.
The album will also include the summer anthem "FWMGAB", which has garnered nearly 30 million streams so far.
Extending his influence once again, French Montana recently announced his new collaboration with legendary perfumer Kilian Hennessy for a limited edition of "Angels' Share by KILIAN Paris".
Montana collaborated with Kilian on all creative elements, giving the product a truly unique touch. The bottle of the limited edition "Angels' Share by Kilian - French Montana" has on its lid a gold-colored disc, reminiscent of a vinyl LP disc, with engraved chains, reminiscent of Montana necklaces. The fragrance is currently available for purchase at sephora.com and bykilian.com.
