The agreement focuses on strengthening ties between Universal Music Group artists and the TikTok music community.
Universal Music Group (UMG), a world leader in music-based entertainment and TikTok, a small video application designed to inspire creativity and bring joy, has announced a global deal that offers fair compensation to artists and songwriters and extends significantly strengthens the existing relationship between the two companies, promoting the development of new innovative experiences and the ability to create deeper bonds between fans and artists and the music they love.
With this agreement, which covers music recorded by UMG artists and songwriters from the Universal Music Publishing Group (UMPG), TikTok users will be more empowered than ever to express themselves through music, put on video who create songs they love and build communities around artists and music culture.
The two companies are also committed to experimenting with exciting new features. TikTok users will now be able to use clips from the entire UMG music catalog, which covers the company's iconic record labels and songwriters.
Ole Obermann, World Music Director for TikTok, said:
"We are excited to enter this new era with UMG and UMPG to continue to support artists and songwriters, working together to reach music fans at TikTok
Our platform has been a guide to creating music hits and getting licensed for the largest list of songs in the world will continue to inspire our community. In turn, we are proud to work with UMG and UMPG to help bring out new talent and introduce a new audience of artists from the past. "
Michael Nash, Executive Vice President of Digital Strategy at Universal Music Group, added:
"UMG and TikTok will now work more closely than ever to promote ambitious experimentation, innovation and collaboration - with the common goal of developing new musical experiences and features.
Pushing new and deeper connections with fans, this agreement provides fair compensation to our artists and songwriters, as well as a commitment to developing industry-leading tools, data on artists and repertoire and models needed to advance their careers. " .
Marc Cimino, CEO of UMPG, said: “This alliance is a global example of social networking companies that recognize, respect and reward music creators whose songs are crucial to their platforms. We value the collaboration with Tik Tok and look forward to working together to provide support and opportunities to our songwriters. "
