Shawn Mendes joins forces with the fashion house Tommy Hilfiger and announces their collaboration that will have as its central theme "Play It Forward".

Aiming to promote sustainability through their multi-year partnership, Shawn Mendes will also be the face of the campaign for the company's new "Classics Reborn" collection for the summer of 2022.

 
The "Classics Reborn" collection, which will be available in US stores from May 16, will include looks from Hilfiger's "1985 Program", an earlier collection that took its name from the brand's founding year. The collection will consist of polo shirts made of organic cotton and sustainable denim, made from recycled cotton with less use of water during production.

In addition, Tommy Hilfiger will support Shawn Mendes on the upcoming world tour of "Wonder: The World Tour", designing sustainable costumes for his appearances on stage.

Shawn Mendes said in a video posted on Tommy Hilfiger's Instagram account: "We both care so much about our planet and that's why our main goal is to redefine the way we wear and make our clothes. . I have always been so inspired by Tommy and the emblematic brand that he is and I am so excited that you will see everything we are preparing ".

To offset the environmental impact of Shawn Mendes's tour, the company also donated $ 1 million. Recipients of the donation will be announced in the coming weeks.

In the spring of 2023, Tommy Hilfiger will also release a new capsule collection, designed by Shawn Mendes and featuring the use of recycled and sustainable materials.

"Shawn is not only a talented musician, but he also represents a new generation of future shapers who understand the need for action," Tommy Hilfiger told WWD.

"By joining forces with Shawn to learn, share and innovate, we can build on what we have already achieved and take our quest for sustainability to the next level," he added.

Recently, Shawn Mendes outlined his plans to implement sustainability practices on the "Wonder: The World Tour" tour, which kicks off in June, to reduce carbon dioxide emissions by 50% compared to the previous tour. of.

Shawn Mendes's projects include the supply of sustainable materials for products, the use of energy-efficient equipment for concerts, the donation of unused sanitary ware from hotel accommodation, the use of sustainable fuels when traveling by land, the elimination of plastics behind-the-scenes and the increase in recycling programs at all concert venues, the addition of hydration stations for fans, the supply of catering from local farms and the composting of non-donable food.