BTS's Jungkook is Calvin Klein's new global ambassador and is turning heads with his first campaign for the company.
The photoshoot for Calvin Klein's new spring 2023 collection campaign starring Jungkook was shot by Park Jong-ha.
Jungkook poses in various Calvin Klein denim outfits, while in the video accompanying the shoot, the 25-year-old singer dances for the camera to Zayde Wolf's 2016 song "King" in the background.
In one photo, Jungkook's perfectly toned abs can be seen with a pair of Calvin Klein underwear peeking out over his jeans, as the singer raises his arms and looks at the camera.
“What is it that characterizes an idol? Introducing Jung Kook in Calvin Klein denim,” Calvin Klein says of the video.
The collaboration was first confirmed on March 28 by Elle Singapore in an Instagram post, ahead of the release of Jungkook's first campaign with Calvin Klein.
“I've been a fan of Calvin Klein for a long time and I'm thrilled to be their new global ambassador. This collaboration is very special as I identify with the heritage and values ​​of the Calvin Klein brand,” Jungkook said.
"My music is how I communicate with my fans around the world and I see this collaboration as an opportunity to communicate with them in a new way," he added.
"I'm incredibly excited for people to see a new side of me in this first campaign for the company," he said.
Calvin Klein marketing director Jonathan Bottomley explained in his own statement why Jungkok was the right choice for the company:
“Jungkook is one of the most popular artists in the world – he possesses a rare ability to connect with international audiences through both his music and his style. We are fortunate and excited to have him on the Calvin Klein team,” he said.
Calvin Klein previously revealed that its spring campaign also features BLACKPINK's Jennie, along with other celebrities including FKA Twigs, Kendall Jenner, Aaron Taylor-Johnson and Michael B. Jordan.
In April 2021, BTS became the new ambassadors of Louis Vuitton. Earlier that year, the boyband appeared at the Grammy Awards wearing suits from Louis Vuitton's fall/winter 2021 men's collection.