K-pop stars continue their fight to protect children and teens from violence.
BTS is renewing its commitment to the "Love Myself" campaign, an anti-violence movement in collaboration with UNICEF.
As part of the renewal of their partnership, BTS and their record company, Big Hit Entertainment, have also pledged to donate more than $ 1 million to UNICEF, as part of their commercial and album sales revenues.
The K-pop band announced the continuation of the "Love Myself" campaign, sending a message of love and kindness.
Jimin also explained that the campaign had a positive effect on the development of his personality.
"I thought we did it for the people around us, but over time I realized that there were a lot of changes inside me," Jimin said, and Jin agreed, saying the band's involvement in the campaign has made his life "fuller." .
The "Love Myself" campaign was launched in 2017 as part of an anti-violence movement in collaboration with UNICEF. It aims primarily to protect children and adolescents from violence and to encourage preventive measures against violence.
The campaign has raised about $ 2.8 million since its inception, while the hashtag #BTSLoveMyself has been shared more than 14 million times on social media by December 2020.
In 2019, BTS also participated in UNICEF's #ENDviolence campaign to eliminate school violence.