Drake: Invests 100 million to reopen 1987 avant-garde amusement park


The amusement park 'Luna Luna' aspired to bridge the gap between avant-garde art and 'regular people'.

An avant-garde amusement park is set to return decades after closing its doors, thanks to Drake.

Austrian artist André Heller helped build the amusement park 'Luna Luna' in 1987. But, what made this particular amusement park particularly special was the contribution of some of the most remarkable artists of the 20th century.

The Luna Luna amusement park was designed by influential figures such as Jean-Michel Basquiat, Keith Haring, Roy Lichtenstein, Salvador Dalí, David Hockney, Kenny Scharf, Roland Toper, Jean Tiguely and Sonja Delaunay.

André Heller explained to the New York Times that the creation of "Luna Luna" was intended to "bridge the gap between the so-called avant-garde - the artists who were a bit snobbish at times and out of touch with the masses - and the so-called normal people".

The amusement park opened in 1987 in Hamburg, Germany before closing its doors shortly after due to financial problems. Heller didn't think "Luna Luna" would ever reopen. However, the venue is set to reopen with the help of Drake and his team.

Something Special Studios chief creative officer and founder Michael Goldberg explained that he discovered a website that detailed the story of 'Luna Luna'. Goldberg then spoke to Drake's DreamCrew about the abandoned amusement park, thus setting the stage for its revival.

He then spoke to Drake's DreamCrew about his story.

"After a 30-second conversation about 'there's this thing,' we were all in agreement," described DreamCrew partner and Luna Luna CEO Anthony Gonzalez.

Drake said in a statement to the New York Times that the amusement park story stunned him.

“When I first heard about 'Luna Luna,' I was blown away. It is such a unique and special way to experience art. This is a great idea and opportunity that focuses on what we love most: bringing people together,” he said.

DreamCrew, which is founded by Drake and Adel "Future The Prince" Nur, owns a majority stake in "Luna Luna." DreamCrew has reportedly invested over $100 million in the amusement park.

"Luna Luna" will also carry out a world tour, with the first stop in Los Angeles, USA, while a documentary about the amusement park is also being prepared.