BLACKPINK and Selena Gomez reach a major milestone as “Ice Cream” officially surpasses 1 billion views on YouTube, proving the track’s lasting impact years after its release.

The success of “Ice Cream” highlights how BLACKPINK continue to dominate the global music scene with consistency. Their collaboration with Selena Gomez brought together two powerful worlds — K-pop and mainstream pop — creating a crossover moment that resonated far beyond its initial release.

From the beginning, the track stood out not just because of the names involved, but because of its distinct identity. “Ice Cream” delivered a playful, catchy sound combined with a bright and visually striking concept. That combination helped it connect instantly with audiences, turning it into one of the most recognizable pop collaborations of recent years.

The music video played a huge role in that success. With its colorful, almost dream-like aesthetic, it created a visual experience that matched the tone of the song perfectly. Scenes shifted between pastel environments, playful sets, and stylized moments that felt light, fun, and instantly memorable. This strong visual identity made the video easy to revisit, which helped sustain its long-term performance.

The presence of all four members of BLACKPINK — JISOO, JENNIE, ROSÉ, and LISA — combined with Selena Gomez created a global appeal that few collaborations can achieve. Each artist brought her own audience, and together they built something that felt bigger than a typical feature track.

Reaching 1 billion views years after release is what truly defines the importance of “Ice Cream”. It shows that the song is not tied to a specific moment in time. Instead, it continues to attract new listeners, proving its durability in an era where music trends move quickly and attention spans are short.

For BLACKPINK, this milestone marks their eighth video to cross the billion-view mark, reinforcing their position as one of the most consistent global acts of the past decade. Their ability to maintain this level of engagement across multiple releases is a key part of their success story.

For Selena Gomez, “Ice Cream” becomes her fourth video to reach this milestone. Her involvement added another layer of visibility to the project, bringing together different fanbases and expanding the reach of the song even further.

The track was also part of “The Album”, a release that played a major role in shaping BLACKPINK’s global presence. The project performed strongly across charts and helped establish them as a dominant force beyond the K-pop scene. “Ice Cream” was one of the key tracks that contributed to that momentum.

At a broader level, the success of the song reflects the growing influence of K-pop worldwide. Over the past few years, the genre has expanded into new markets and built a strong international audience. Collaborations like this one show how seamlessly K-pop can blend with Western pop, creating music that feels global from the start.

Another important factor is the group’s strong visual and musical identity. BLACKPINK have built a brand that is instantly recognizable, both in sound and image. “Ice Cream” fits perfectly into that identity, offering something fresh while still staying consistent with their overall style.

The project also highlights how important collaborations have become in today’s music industry. Bringing together artists from different backgrounds creates new opportunities and expands audience reach. In this case, the combination of BLACKPINK and Selena Gomez resulted in a track that continues to perform years later.

At the same time, the milestone underlines the importance of visual platforms like YouTube. Music videos are no longer just promotional tools — they are central to how songs are experienced and remembered. A strong visual concept can significantly extend the life of a track, and “Ice Cream” is a clear example of that.

As the industry keeps evolving, moments like this show what still works. A catchy song, a clear visual identity, and a well-matched collaboration can create something that lasts beyond its release cycle. “Ice Cream” managed to combine all these elements successfully.

The 1 billion views milestone is not just about numbers. It reflects the lasting connection between the song and its audience. And for BLACKPINK and Selena Gomez, it confirms that “Ice Cream” remains a defining moment in their global impact.